microbial home
probe
sabato 29 ottobre 2011
mercoledì 19 ottobre 2011
martedì 18 ottobre 2011
sabato 15 ottobre 2011
venerdì 14 ottobre 2011
martedì 11 ottobre 2011
PR tips for startups
http://mashable.com/2011/10/10/pr-startups/
Be able to explain your startup in one sentence so that anyone — techie or not — can understand its purpose
be consistent
Why is this newsworthy? Why should my audience care?
Figure out how to explain your story pitch in only a few sentences
lifestyle
making a list of the top 5-10 journalists in your industry that you’d like to build relationships with and then move forward, focusing on those journalists every time you have a story to convey. Read up on the journalists’ articles and get a clear understanding of what each of them covers. When you pitch them, showcase that you follow their work and feel that your startup fits in with their coverage.
news@mashable.com
Take the extra time to craft custom emails for a small list of journalists that you really want to cover your story. They will most likely notice that you’ve taken the time to write a thoughtful email and be more likely to respond.
make sure you have all assets ready that a journalist might request, such as:
A company or product description
Photos relevant to the story
Screenshots of the product
When pitching, include data and numbers that support your ideas when possible. In fact, an interesting study, infographic or other data sometimes warrants its own pitch. If your company has gathered proprietary information that tells a compelling story, pitch it.
Be able to explain your startup in one sentence so that anyone — techie or not — can understand its purpose
be consistent
Why is this newsworthy? Why should my audience care?
Figure out how to explain your story pitch in only a few sentences
lifestyle
making a list of the top 5-10 journalists in your industry that you’d like to build relationships with and then move forward, focusing on those journalists every time you have a story to convey. Read up on the journalists’ articles and get a clear understanding of what each of them covers. When you pitch them, showcase that you follow their work and feel that your startup fits in with their coverage.
news@mashable.com
Take the extra time to craft custom emails for a small list of journalists that you really want to cover your story. They will most likely notice that you’ve taken the time to write a thoughtful email and be more likely to respond.
make sure you have all assets ready that a journalist might request, such as:
A company or product description
Photos relevant to the story
Screenshots of the product
When pitching, include data and numbers that support your ideas when possible. In fact, an interesting study, infographic or other data sometimes warrants its own pitch. If your company has gathered proprietary information that tells a compelling story, pitch it.
inspirational
uno spazio che raccoglie incipit, idee di storie da raccontare, descrizioni di personaggi, battute, le foto di personaggi, estratti di articoli e tutte quelle piccole cose o dettagli che ispirano uno scrittore a scrivere le sue storie.
food illustration
FOOD DESIGN
http://qbbq.wordpress.com/2011/02/28/illustrazioni-libri-cucina/
KRISTIN JACKSON
http://www.theydrawandcook.com/recipes/simple-easy-hummus-by-kristin-jackson
ROSSANA GASPARINI
http://www.theydrawandcook.com/recipes/risotto-with-asparagus-and-prawns-by-rossana-gasparini
http://www.jaketilson.com/12kitchens/uk/index.htm
EMMA DIBBEN
http://www.emmadibben.com/
http://qbbq.wordpress.com/2011/02/28/illustrazioni-libri-cucina/
KRISTIN JACKSON
http://www.theydrawandcook.com/recipes/simple-easy-hummus-by-kristin-jackson
ROSSANA GASPARINI
http://www.theydrawandcook.com/recipes/risotto-with-asparagus-and-prawns-by-rossana-gasparini
http://www.jaketilson.com/12kitchens/uk/index.htm
EMMA DIBBEN
http://www.emmadibben.com/
domenica 9 ottobre 2011
giovedì 6 ottobre 2011
urbanduck
doctorskype: servizio gratuito o a pagamento, offerto da una casa farmaceutica, dove un'equipe di medici e' al servizio 24 su 24 per dare una prima diagnosi a sintomi generici quali mal di gola, febbre continuata, puntura, etc. ovviamente si scaricano tutte le responsabilita'. se il sintomo persiste, consultare un medico.
l'esperienza e' nata d aun fatto avvenuto realmeten, che ha visto me ammalata a new york. non avendo voglia di spendere 150 dollari per sentirmi dire che non era nulla e consigliare un farmaco, e non fidandomi del parere di farmacisti sconosciuti, ho risolto tutto via skype con il mio medico di famiglia italiano. ovviamente, tutto questo funziona per mali leggeri. pero' si sa, la societa' di oggi e' sempre piu' ipocondiraca.
doctorskype: servizio gratuito o a pagamento, offerto da una casa farmaceutica, dove un'equipe di medici e' al servizio 24 su 24 per dare una prima diagnosi a sintomi generici quali mal di gola, febbre continuata, puntura, etc. ovviamente si scaricano tutte le responsabilita'. se il sintomo persiste, consultare un medico.
l'esperienza e' nata d aun fatto avvenuto realmeten, che ha visto me ammalata a new york. non avendo voglia di spendere 150 dollari per sentirmi dire che non era nulla e consigliare un farmaco, e non fidandomi del parere di farmacisti sconosciuti, ho risolto tutto via skype con il mio medico di famiglia italiano. ovviamente, tutto questo funziona per mali leggeri. pero' si sa, la societa' di oggi e' sempre piu' ipocondiraca.
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