PR tips for startups

http://mashable.com/2011/10/10/pr-startups/


Be able to explain your startup in one sentence so that anyone — techie or not — can understand its purpose

be consistent

Why is this newsworthy? Why should my audience care?
Figure out how to explain your story pitch in only a few sentences

lifestyle

making a list of the top 5-10 journalists in your industry that you’d like to build relationships with and then move forward, focusing on those journalists every time you have a story to convey. Read up on the journalists’ articles and get a clear understanding of what each of them covers. When you pitch them, showcase that you follow their work and feel that your startup fits in with their coverage.

news@mashable.com

Take the extra time to craft custom emails for a small list of journalists that you really want to cover your story. They will most likely notice that you’ve taken the time to write a thoughtful email and be more likely to respond.

make sure you have all assets ready that a journalist might request, such as:
A company or product description
Photos relevant to the story
Screenshots of the product

When pitching, include data and numbers that support your ideas when possible. In fact, an interesting study, infographic or other data sometimes warrants its own pitch. If your company has gathered proprietary information that tells a compelling story, pitch it.